Meet the Rack Pack
Every Rack Pack character brings flavor, story, and adventure to the kitchen. Meet Paprika, the first Rack Pack star — and get ready for more friends to join the journey.
New friends on the way!
More characters coming soon
Stay tuned…
Meet the first Rack Pack star
Bold. Curious. Ready for adventure.
“Hey guys, I'm Paprika! And I LOVE to travel!”
Paprika is the first Rack Pack star — a brave kitchen heroine who loves to travel the world and discover new flavors. She helps kids feel confident, creative, and excited to try something new. Her spatula is her magic wand, and every recipe is part of the adventure.
Where it all began
Born in Mexico, 6500 years ago!
Mexican farmers slow-roasted Capsicum annuum peppers over oak wood fire for two whole weeks, then ground them into a fine powder. And voilà — Paprika! Today the best paprika is still made this way in Spain and Hungary too.
“The people of Spain traveled to South America and brought back this secret ingredient — perfecting the blend for centuries!”
Mexico
6,500+ years agoSpain & Hungary
500+ years agoThe Timeline (Wow!)
6,500+ years ago (Mexico)
People dried and roasted the red peppers that they grew, then they ground the peppers into powder that was easy to carry, share and enjoy.
500+ years ago
When Spanish explorers traveled to the Americas, they brought peppers back to Spain, and paprika begins its European adventure.
Today
Paprika is everywhere, but Spain and Hungary are most famous for it.
The Heat Scale
Dulce — DOOL-say
Sweet — no heat
In Your KitAgridulce, "bittersweet" — ah-gree-DOOL-say
Medium — a little kick
Level Up (not in this box)Picante — pee-KAHN-tay
Spicy — hot!
Level Up (not in this box)
Open. Explore. Dash. Let’s get cookin’!
